BMG & Associates d/b/a LRG Games (herein LRG Games) has adopted this Policy applicableto all LRG Games retailers effective April 3, 2026, with respect to the retailers’ advertising of LRG Games supplied by LRG Games or its named Distributors. 

We are dedicated to fostering the collective interests of our partners, including distributors, resellers, and physical retail outlets, along with their clientele. In pursuit of this goal, LRG Games has formulated this Retailer Policy (“Policy”) to articulate our preferred pricing guidelines for all LRG Games products.

This Policy serves as a declaration of LRG Games’ pricing preferences for its merchandise resellers. While resellers are at liberty to set their pricing, the intent of this policy is not to impose, coerce, or establish any agreements with any reseller regarding specific pricing for LRG Games’ merchandise.

Definitions:

•       End-User: An individual who purchases a product from a retailer for personal use and not to resell.
•       LRG Games Product: Any merchandise currently available for sale by LRG Games.
•       MAP: The lowest price at which any LRG Games Product may be advertised, as detailed on LRG Games’ family of websites or as communicated by LRG Games.
•       You: Any entity that sells LRG Games Products to End Users, including resellers, distributors, e-commerce platforms, physical stores, or other sales venues.

MAP Policy:

•       Refrain from advertising any LRG Product below the MAP as published.
•       Ad copy must not misrepresent the brand or products and must not be misleading (e.g., ads may not try to impersonate LRG Games).
•       Online, Pay-Per-Click (“PPC”) ads for LRG Games branded terms may never appear above LRG Games ads. LRG Games ads should always appear above your online ads. Branded terms are all trademarks.
•       LRG Games reserves the right to cancel all orders and deny acceptance of new orders for any LRG Games Product from those who do not adhere to this Policy.
•       LRG Games may exempt certain LRG Games Products from this policy at its sole discretion.
•       LRG Games may designate specific periods when the MAP Policy is not in effect for retailers, which will be communicated via LRG Games’ website.
•       LRG Games may periodically provide additional clarifications regarding this Policy, including a FAQ section on its website.
•       LRG Games will independently assess compliance with this Policy regarding the advertisement, offer, or sale of LRG Games Products.
•       You may not sell LRG Games products to any other person who advertises or otherwise, promotes LRG Games over the Internet at a net price less than the MAP, or sell LRG Games products to any other person who advertises or otherwise promotes LRG Games on Amazon at a net price less than the MAP established by LRG Games.

Sales Channel Restrictions:

·       You are permitted to sell LRG Games products on your proprietary online storefronts but are prohibited from selling LRG Games product as a third-party seller on any platform including, but not limited to:

•       Amazon.com
•       Walmart.com
•       Target.com
•       B&N.com
•       eBay.com
•      temu.com

General:

•       This policy will not be modified for any retailer.
•       Nothing within this Policy constitutes a contractual agreement between LRG Games and any retailer.

LRG Games Product MAP Pricing:

• Retailers may not advertise or sell LRG Games products for more or less than 20% off the full retail price either provided by LRG Games or listed on the LRG Games website (Retail Price).
• Advertising includes, but is not limited to, print and broadcast media advertising such as catalogs, newspaper, radio and television, online pay-per-click advertising, online auction and shopping sites, and your own Web sites, newsletters, direct mail and e-mail.
• Should you wish to report non-compliance with this Policy, you may send details to sales@lrg.games. However, LRG Games personnel will not acknowledge, respond to, or engage in discussions regarding such reports or the enforcement of this Policy.